New Apple Stuff

Apple CEO Steve Jobs displays the new AppleTV at a news conference in San Francisco on Wednesday. Photo: AP

Apple CEO Steve Jobs unveiled a new AppleTV device on Wednesday, saying that it would allow users to download and view an unprecedented variety of movies and TV shows.

The new device debuts four years after the company first introduced AppleTV, which Jobs acknowledged had not been a huge hit.

But Apple’s new push into providing TV and film content comes as rivals such as Google, Amazon, Sony and Netflix are all ramping up their efforts to provide streaming and downloadable content over the internet for viewing on televisions.

Interesting indeed…

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